Joe Perry is not a personal trainer, he is not a nutritionist, he is not an expert in physiology.  

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Joe is a middle-aged guy who “cracked his own code” for living FULL-FILLED by educating himself through trial, error, and experimentation of nutrition and training, to find a sustainable method for a healthy and vibrant lifestyle. 

 

He truly enjoys sharing his journey.

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Joe, a real estate developer, investor, consultant and entrepreneur,  is a very proud Chicagoan, living in the Streeterville neighborhood with his teenage daughter Giovanna. 

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Joe is a frequently successful participatant in National Physique Committee (NPC) bodybuilding competitions.