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Joe at 33± years old
Circa 2000

Joe at 53± years old
Circa 2020

Joe's Story

What I found over the last 10 years or so of modifying my eating habits and the way I think about food and nutrition, is that adapting a lifestyle is the only way to permanently address the concept of living a full and healthy dietary lifestyle. And this lifestyle does not have to be restricted to the point of imminent failure, and is not dictated by a prescribed timeline which will lead to a roller coaster of repeated diets.


I want to introduce you to some very simple concepts and strategies that will change the way you think about food, exercise, and your life altogether.  I am not a nutritionist.  I am not a scientist.  I am not even an expert at macro or micro-nutrients and diets.  But I am a simple 55+ year old man who has cracked a simple code for eating and living cleaner and enjoying life fully and without too many sacrifices.

Image by Josh Millgate
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